The COVID-19 Pandemic, tight economic markets or different specific conditions can make it extremely hard for organisations in the Not-For-Profit sector to fundraise.
This makes it necessary for organisations to look for unique fundraising ideas and innovations whilst raising much needed funds.
The following are some great suggestions into how your organisation can still fundraise when faced with difficult and uncertain times:
Host Virtual Events
This is a great way to engage with people in the community and still hold key fundraising initiatives to help your organisation. Such events can include:
- Online Auction– Request donations from businesses and your community and then set a date and time and promote it on your communication channels. People can browse and place bids in the comfort of their own home!
- Raffle– Whether in lockdown or at a fancy event, everyone loves a good raffle! From candles, to hampers, to weekends away, provide a variety of prizes to entice people to buy tickets.
- Zoom Trivia Night– Set up a themed trivia night through Kahoot, charge an entry fee for people to participate and encourage donations throughout the night by talking about your cause.
Create a Challenge on Social Media
If you come up with a creative, unique challenge, it can help spread your message through your network, raise awareness and funds. Such challenges that have been successful in the past include:
- ALS Ice Bucket Challenge– People pour a bucket of ice water over their head and then nominate someone else to do the challenge. Ended up raising over $220 million.
- Movember for Men’s Mental Health- Men grow out their moustaches for the month of November, utilising the hashtag #Movember on social media.
- Virtual Race for Nature, The Natural History Museum- Participants raise money by tracing out runs in the shape of an animal, sharing their journey on social media and prompting donations.
It can be extremely hard to raise money through difficult times, but if you are creative and continuously push your cause you will be able to still fundraise effectively!
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